Announcement: Changes to the TikTok Integration (8/13/24)
LiveRamp and TikTok have updated LiveRamp’s integration with TikTok to make improvements to the issues with audience delivery you’ve experienced over the last several weeks. These issues have been due to the regulatory changes impacting the integration.
As a result, segments using the following input identifiers are the only ones that can be activated to TikTok:
Plaintext emails
SHA256-hashed emails
Plaintext phone numbers
To maximize the TikTok integration, we recommend that you include Email + Phone in files containing data you want to activate to TikTok. You can also reach out to your TikTok representative to see what other strategies you could employ. Some suggested mitigation strategies provided by TikTok include:
Turning on Custom Audience Enhancement
Turning on Smart Targeting
When you go into a TikTok destination account (either first party or Data Marketplace), only segments from offline-based audiences are displayed. For more information on distributing to TikTok, see “Distribute Data To TikTok”.
Any current TikTok distributions of segments that do not meet these guidelines (segments based on online input identifiers or where the offline input identifiers don’t include the allowed identifiers listed above) have been deactivated. These segments will no longer be delivered to TikTok or refreshed.
Note
If data was previously delivered to TikTok for these segments, it will persist in TikTok’s systems for 365 days after the delivery date.